Embracing the Future

Embracing the Future: Bandhan Life’s Vision for 2024 and Beyond

By Devichand Lunawat

2024 is here -- yet another year with a million possibilities. Amongst these million possibilities is one dream we collectively envision — a financially secure India. Taking baby steps towards that dream, I can confidently say we will be there soon.   

 

Transforming from traditional models to a dynamic digital avatar, life insurance is now poised to become an integral part of every Indian household. A conducive regulatory environment, a thriving economy, and an expanding middle class have all contributed to the sector's unprecedented growth.

 

The year 2023 marked a pivotal moment in this journey. The government’s ambitious vision of Insurance for All by 2047,’ announced in late 2022, kickstarted a series of innovative initiatives. The Insurance Regulatory and Development Authority of India (IRDAI) took four significant steps to foster a creative and customer-centric insurance landscape:

 

Expansion of Use and File: This allowed insurers to develop and test new products without prior filing, encouraging innovation.

 

Composite Registrations: Simplifying processes for distributors and insurers alike.

 

Introduction of 'All in One' Insurance Policies: Facilitating collaboration between life and health insurers to offer comprehensive solutions.

 

Value-Added Services: Enabling life insurers to offer additional benefits like medical packages, making policies more appealing to families.

 

Economic Resilience and Growth

 

Economic Resilience and Growth

 

2023 wasn't just about policy changes but a testament to India's economic fortitude. Amidst global uncertainties, India's economy grew at an impressive  6.7%. This growth story isn't just about numbers; it's about real people – a burgeoning middle class that's digitally savvy and ready to embrace a secure future. The rise in internet penetration and the ubiquity of UPI transactions have played crucial roles in shaping this new India – an India that Bandhan Life is committed to securing financially.

 

Looking Ahead to 2024: A Year of Opportunity

 

The groundwork laid in 2023 is set to bear fruit in 2024. We anticipate a 7.1% growth in insurance premiums, with India leading the global insurance sector in terms of growth rate. The RBI's Consumer Confidence Survey indicates an increase in consumer spending across various sectors, promising a bright future for the insurance industry as well.

 

Bandhan Life: Pioneering Insurance in New India

 

Pioneering Insurance in New India

 

In this evolving landscape, Bandhan Life stands at the forefront with tailored, affordable life insurance products and streamlined purchasing processes. We've successfully tapped into previously uncharted territories, such as the low-income and self-employed segments, traditionally overlooked due to cumbersome paperwork. By customising our offerings for these groups, we've seen a significant rise in our customer base. With expanded distribution channels, Bandhan Life is playing a critical role in realising the vision of universal insurance coverage by 2047.

 

Overcoming Challenges: The Road Ahead

 

While awareness of life insurance’s importance is growing, most purchases are still driven by the tax benefits under Section 80C of the Income Tax Act. To truly encourage life insurance uptake, there's a need for either an increased limit beyond ₹1.5 lakh or a dedicated section for life insurance policies. Additionally, reducing GST on term products will make these essential policies more accessible, further expanding their reach.

 

A Call to Partners: Seizing the Opportunities of 2024

 

A Call to Partners

 

The upcoming year holds immense promise for life insurance and our partners across various sectors, including edtech, healthtech, fintech, and e-commerce. Offering life insurance is not only a lucrative proposition but also an opportunity to contribute to India’s journey towards financial security.

 

The Bandhan Life Advantage: A Partnership for Success

 

At Bandhan Life, we're committed to making this partnership a success. Our API integration, digital underwriting, and user-friendly plug-and-play tech stack ensure a seamless experience. With minimal documentation requirements and rapid policy issuance through video medicals for some products, we've simplified insurance like never before.

 

Join us in this exciting journey as we continue to innovate and lead the way in securing a brighter, insured future for all.

Tags
Consumer journey
Innovation
Inside Bandhan Life
Insurance Trends
Insurtech
About the Author
Team Member Image
Devichand Lunawat
Head of Emerging India Business
Devichand Lunawat, heads the Emerging India vertical at Bandhan Life. His expertise lies in business development, strategic alliances, direct channel, and digital marketing, as well as wealth management.
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