Extra Day, Extra Growth –Seizing the Leap Year Advantage

Once upon a time, Julius Caesar introduced the leap year to keep our calendars in alignment with the Earth's revolutions around the sun. Little did he know, he also gave future generations an extra day every four years.

A day that can be utilised by businesses to innovate, reflect, and leap ahead in their endeavors. Let’s see how:

The Power of One More Day

One extra day in a year is a metaphor for the extra mile we can go. It's a chance to launch special promotions. These initiatives drive sales and enhance customer loyalty by showing that we value their security and well-being.

Here’s an example: How about a 24-hour flash sale on life insurance, or exclusive leap year discounts incentivizing customers to protect their future with Bandhan Life? With the tax season almost ending, it is a good way to leverage last-minute buyers looking for easy, affordable, and tailormade life insurance products.   

Virtual Financial Wellness Workshops

Host virtual financial wellness workshops or webinars on leap day that cover topics like the importance of life insurance, estate planning, and financial wellness. Partner with financial experts or influencers to deliver valuable content that customers can utilize while planning their finances for the next financial year.

Educate, Empower, and Engage

Knowledge empowers decision-making. This leap year, let's dedicate ourselves to educating our customers about the importance of life insurance. Interactive webinars, engaging infographics, and informative blog posts can demystify insurance, making it accessible and understandable.  

Take a look at our blog section for some inspiration.

An extra day to understand your customers

How about dedicating one whole day to understanding and deconstructing your customer?  It could be a brainstorming session within your teams or customer engagement surveys that offer participants a chance to win exclusive prizes or discounts.

In this era of hyper-personalisation, such activities can provide valuable insights for future strategies and boost customer interaction and loyalty.

At Aegon Life, however, we dedicate every day to understanding our customers better – a segment we call Emerging India. A vibrant group of 100 million households that have embraced digital transactions and are raring to go.

We have harnessed the power of technology to design comprehensive customer profiles. Our sophisticated 'Data Enrichment Engine' leverages information from verified digital sources such as social media, device analytics, location insights, and browsing behaviours. Whether it’s a cab driver in Delhi or a farmer from Karnataka, we have tailormade offerings for everyone.  

The leap year isn't just an oddity of our calendar; it's a chance to pause, reflect, and leap forward purposefully. Let's seize the leap year to stand out, offer more, and leap ahead in our journey toward growth and customer satisfaction. Together, we can make this extra day count in ways that resonate far beyond a single year. Partner with us!

Here's to making the leap year a leap forward for everyone involved!