BlogImage_Growth Unbound Aegon Life's Mid-Year Reflection on Inclusion and Opportunity

Growth Unbound: Bandhan Life's Mid-Year Reflection on Inclusion and Opportunity

By Akhil Almeida

Earlier this year, we set out on an expedition, to discover and push the boundaries of what we believe insurance can do. We're like cartographers sketching new maps, like voyagers uncovering novel routes.

 

Why? Because every person deserves the peace of mind that comes with being insured. Whether they're a self-employed entrepreneur, a dedicated homemaker, or someone striving to make ends meet. That's why our compass points to innovations like iTerm Prime, making insurance more than a commodity – a force for good.

 

Imagine a world where applying for insurance doesn't mean digging through years of paperwork, but involves a seamless, digital experience. That's the world we're building with the Account Aggregator Network, an innovation that's been recognized with the Samvaad 2023 Award. But it's not the award that matters to us – it's the new markets we've been able to serve.

 

What if a selfie video could replace time-consuming medical tests? What if AI, facial analytics, and computer vision could give you a policy at the speed of life itself? That's not a rhetorical question. That's the present at Bandhan Life. It's not just technology for technology's sake; it's technology for humanity's sake.

 

And when it comes to inclusivity, we're not just talking about it, we're doing it. We've become the first life insurer to extend coverage to surrogate mothers and egg donors. Why? Because we believe in a world where everyone has the right to the peace of mind that insurance brings.

 

Technology isn't the destination; it's the vehicle. And the numerous awards we've received for our work in data science and cloud technologies validate that we're heading in the right direction.

 

Customer service isn't a department; it's an attitude. It's about seeing the world from our customers' point of view, empathizing with them, and helping them find solutions. It's about ensuring their happiness and satisfaction. That's why we're committed to setting the bar higher, again and again.

 

A spot on the Fortune Next 500 list? It's not about the recognition. It's about the journey and the lives we're able to impact along the way. It's about a vision of a secure future for every Indian household.

 

And what about communication? By using something as simple as QR codes, we're not just conveying information – we're changing perceptions, reframing narratives. We're making insurance understandable, quick, and accessible.

 

As we pause to reflect on the past six months, we dedicate these breakthroughs to you – our customers, our partners, our co-voyagers. Together, we're reshaping the landscape of life insurance. And as we look to the future, we're reminded that our journey is far from over. In the world of digital life insurance, we're here to keep serving, innovating, and ensuring that as many people as possible can join in. Here's to continuing the work. Here's to a future filled with limitless possibilities.

Tags
Digital experience
Digital insurance
Growth Hacks
Innovation
Insurtech
Life insurance
Online insurance
About the Author
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Akhil Almeida
Head of Marketing
Akhil Almeida, Head of Marketing at Bandhan Life, is a seasoned digital strategist with a knack for ROI-driven campaigns. He is sought-after thought leader and author on trends in digital media, tracking, analytics and insights.
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